Where Culture, Creativity & AI Collide.
Where Culture, Creativity & AI Collide.
Where Culture, Creativity & AI Collide.
Step into my AI universe
Claire Calvert
About Us
We simplify AI to make it work for you, giving back time & focus to your people.
Collide is a studio, not an agency. We cut red tape, champion bold ideas & execute at pace.
Collide is a studio, not an agency. We cut red tape, champion bold ideas & execute at pace.
ETHICS POLICY
A Creative Code for a Responsible Future
A Creative Code for a Responsible Future
A Creative Code for a Responsible Future
A Creative Code for a Responsible Future
1. Clarity, Always.
We clearly label every AI-assisted deliverable and disclose how AI was used—and which Collide team members led each step.
1. Clarity, Always.
We clearly label every AI-assisted deliverable and disclose how AI was used—and which Collide team members led each step.
1. Clarity, Always.
We clearly label every AI-assisted deliverable and disclose how AI was used—and which Collide team members led each step.
1. Clarity, Always.
We clearly label every AI-assisted deliverable and disclose how AI was used—and which Collide team members led each step.
3. Fair by Design.
We embed bias audits into data collection, model training, and output review to ensure inclusive, representative results.
3. Fair by Design.
We embed bias audits into data collection, model training, and output review to ensure inclusive, representative results.
3. Fair by Design.
We embed bias audits into data collection, model training, and output review to ensure inclusive, representative results.
3. Fair by Design.
We embed bias audits into data collection, model training, and output review to ensure inclusive, representative results.
5. People-in-the-Loop.
At every stage—ideation, generation, review, iteration—there’s a Collide specialist guiding, validating, and refining AI outputs.
5. People-in-the-Loop.
At every stage—ideation, generation, review, iteration—there’s a Collide specialist guiding, validating, and refining AI outputs.
5. People-in-the-Loop.
At every stage—ideation, generation, review, iteration—there’s a Collide specialist guiding, validating, and refining AI outputs.
5. People-in-the-Loop.
At every stage—ideation, generation, review, iteration—there’s a Collide specialist guiding, validating, and refining AI outputs.
7. Built to Evolve.
This policy is a living document. We monitor new laws, standards, and AI practices—and update our guidelines accordingly.
7. Built to Evolve.
This policy is a living document. We monitor new laws, standards, and AI practices—and update our guidelines accordingly.
7. Built to Evolve.
This policy is a living document. We monitor new laws, standards, and AI practices—and update our guidelines accordingly.
7. Built to Evolve.
This policy is a living document. We monitor new laws, standards, and AI practices—and update our guidelines accordingly.
2. Data with Dignity.
All client data is encrypted at rest and in transit, handled only with explicit consent, and managed in full compliance with UAE Federal Decree-Law No. 45 of 2021 (PDPL), GDPR, CCPA, and relevant GCC/MENA regulations.
2. Data with Dignity.
All client data is encrypted at rest and in transit, handled only with explicit consent, and managed in full compliance with UAE Federal Decree-Law No. 45 of 2021 (PDPL), GDPR, CCPA, and relevant GCC/MENA regulations.
2. Data with Dignity.
All client data is encrypted at rest and in transit, handled only with explicit consent, and managed in full compliance with UAE Federal Decree-Law No. 45 of 2021 (PDPL), GDPR, CCPA, and relevant GCC/MENA regulations.
2. Data with Dignity.
All client data is encrypted at rest and in transit, handled only with explicit consent, and managed in full compliance with UAE Federal Decree-Law No. 45 of 2021 (PDPL), GDPR, CCPA, and relevant GCC/MENA regulations.
4. Creativity ≠ Copyright Infringement.
We train only on licensed or client-provided assets. Client IP remains 100 % owned by you.
4. Creativity ≠ Copyright Infringement.
We train only on licensed or client-provided assets. Client IP remains 100 % owned by you.
4. Creativity ≠ Copyright Infringement.
We train only on licensed or client-provided assets. Client IP remains 100 % owned by you.
4. Creativity ≠ Copyright Infringement.
We train only on licensed or client-provided assets. Client IP remains 100 % owned by you.
6. No Fake News.
We never create misleading or manipulative content. Every AI output is traceable, and when applicable, flagged as “AI-generated.”
6. No Fake News.
We never create misleading or manipulative content. Every AI output is traceable, and when applicable, flagged as “AI-generated.”
6. No Fake News.
We never create misleading or manipulative content. Every AI output is traceable, and when applicable, flagged as “AI-generated.”
6. No Fake News.
We never create misleading or manipulative content. Every AI output is traceable, and when applicable, flagged as “AI-generated.”
8. Mean It.
Any breach—internal or external—triggers an immediate audit, corrective action, and, if needed, suspension. Ethics aren’t optional.
8. Mean It.
Any breach—internal or external—triggers an immediate audit, corrective action, and, if needed, suspension. Ethics aren’t optional.
8. Mean It.
Any breach—internal or external—triggers an immediate audit, corrective action, and, if needed, suspension. Ethics aren’t optional.
8. Mean It.
Any breach—internal or external—triggers an immediate audit, corrective action, and, if needed, suspension. Ethics aren’t optional.
What services do you offer?
How is Collide different from other agencies?
Who do you work with?
Can you work with an existing brand?
What does the collaboration process look like?
What services do you offer?
How is Collide different from other agencies?
Who do you work with?
Can you work with an existing brand?
What does the collaboration process look like?
What services do you offer?
How is Collide different from other agencies?
Who do you work with?
Can you work with an existing brand?
What does the collaboration process look like?
What services do you offer?
How is Collide different from other agencies?
Who do you work with?
Can you work with an existing brand?
What does the collaboration process look like?
